That dynamic is … That number was up to 5,000 by March 2020 and hit 6,500 by April: that’s 8% month-over-month growth, or 164% CAGR. What are the biggest creator economy companies, and who are the biggest investors in the space? Sharing Economy Market Size and Segments. Social media, maker culture, the proliferation of sensors, and even the 02008 market crash are merely local phenomena in a much larger shift. The sharing economy had just $15 billion in revenues back in 2013. According to Strategy Analytics, the global transactions for the Metaverse are projected to cross USD $42 billion in 2026, with Meta looking to go all-in on developing and building the next big AR/VR sensation. This is despite the creator economy being only a decade old. That’s a future valuation of TRILLIONS of dollars. The Creator Market, an ecosystem that combines the creator economy, the influencer marketing industry, and all the incumbent startups, is even more sizeable and worth $104 Billion. Revenue metrics 3. Even Amazon wants in on the creator economy. By June 2020, Karat launched its first product, the Karat Black Card, a credit card for creators, and earned $4.6 million in seed funding from … Believe it or not, today the total size of the creator economy is estimated to be a little over $100 billion dollars. This Toronto-based startup, which launched in 2019, makes a smart assistant dashboard to help creators and influencers manage their businesses. The news: The number of marketing job listings related to creators has surged 4,645 times since 2018, peaking at 92,900 positions earlier this year—and Amazon was the single largest job poster, with 40 active roles as of May 2021, according to Thinknum data cited by The Information. The Creator market, which is combined with an influencer marketing industry size of $13.8 billion in 2021, and hundreds of new startups, brings the … In order to have a creator economy, there have to be the creators themselves. No many other professions has such ardent followership. This is one of the fastest flourishing profession’s. That number rose by ~$1B a year, every year (or 10-15% year-over-year). 28 Aug'21 11 min read. Engagement metrics 4. Success metrics 2. How Big is the Creator Economy? Those earnings increased faster for the creators on Instagram, Twitch, Tumblr and YouTube. 2. The Creator Economy has emerged as the leading marketing and business leader. $800 million in industry growth was recorded from only 31 startup capital investments since October 2020. That type of cash injection into the Creator Economy is sending strong signals confirming the Creator Economy is not only legit, but a force to be reckoned with. Re:create estimates that nearly 15 million creatives across the U.S. have generated more than $5 billion in collective earnings across eight online platforms in 2016 alone. Participating in the creator economy has unique advantages over traditional work: 1. Lightspeed’s creator-economy investments include Cameo, a platform best known for custom video messages that celebrities sell to fans, and Outschool, a marketplace for online classes. The current creator landscape more closely resembles an economy in which wealth is concentrated at the top. The Creator Economy Survey China’s live commerce market have exploded from under USD 3B in 2017 to over USD 144B in 2020 and is showing no signs of stopping [10]. 4,000 creators made a sale on the platform in October 2019. Market size is 50+ million creators (46.7 million amateur creators, 2M+ professional creators), and paired with an influencer marketing industry size of $13.8 Billion in 2021 and the hundreds of new startups in the space, the total Creator market size is at least $104.2 Billion and growing by the day. The Creator Economy: "It's not a buzzword, it's a 2.25 trillion dollar industry." Whereas traditional employment brings together production, income, and benefits into one package, creators are operating in a more splintered environment. 1. Brands, agencies and traditional entertainment players can now turn to the creator economy for talent, inspiration and ROI–to the tune of billions of dollars—something that wasn’t a given even two years ago. The creator economy has seen a record $1.3B in funding in 2021 alone. We dig into how startups are building across the value chain, top investors and companies in the space, and what's next for the industry. Big tech platforms are fighting to keep creators on their platform in an effort to drive engagement. The upside for Gumroad is that the long tail of creators that makes up Gumroad’s customer base is massive and growing quickly. These upstarts are launching tools to help … They can use it to track deals, organize schedules and build out content calendars. Even if you haven’t heard of the creator economy, if you’re connected to the internet, you’ve likely encountered it. More than 50 million people worldwide consider themselves to be creators. Tracking the Passion Economy 1. The Creator Market, an ecosystem that combines the creator economy, the influencer marketing industry, and all the incumbent startups, is even more sizeable and worth $104 Billion. This gold rush in the creator economy was brought about by a variety of factors, the most prominent of which was increased monetisation tools by social networks. In the creator economy, every creator is a business owner. The migration to digital media is underway and Creators are taking control. The Creator Economy is everything that helps creators make and monetize things for the metaverse: design tools, animation systems, graphics tools, monetization technologies, etc. It is expected to continue to capture a market cap of billions of dollars. Compared to 2016, the number of income-earning creators across the nine platforms increased by 16.6% or 2.4 million creators; and the revenue earned increased by 17% or $1 billion. American internet creators earned a baseline of $6.8 billion on the nine platforms in 2017. Two to three years down the line, we will have more creators making money through the C2C (creator-to-consumer) model”. 50 million people (creator economy market size) around the world label themselves as creators. The global influencer marketing market size has more than doubled since 2019. By building an audience for your digital business, you build equity that, nurtured properly, increases in … The creator economy saw a record of $1.3 billion in funding in 2021 alone. The Creator Economy is developing at an unprecedented rate, with an additional $850 million funded the economy since late 2020. We estimate the total Creator Economy market size to be around $104.2 Billion and on par with a substantial growth trajectory similar to the Gig Economy. These people make a living off creating appealing content such as pictures or videos to share with interested viewers. The Metaverse is building … by Revere VC , August 24, 2021 First, a stroll down memory lane. Because every tech platform is different, there are no comprehensive, one-size-fits-all metrics for the creator economy. Equity, not wage dependence. Creator-focused companies featured in our creator economy Collection have reaped $1.3B in funding in 2021 alone, nearly triple last year’s $464M.. As investment to the space has swelled, some companies have catapulted to unicorn or near-unicorn status, including: So you know the basics. This report is full of surprises, but one thing’s for sure: old media is over. It seems like everyone today is a creator — whether artist, developer, or other individuals following their craft — yet the creator economy still has room to grow. The Overlooked Levels of the Creator Economy. The Global Digital Content Creation Market size was estimated to be US$ 11 billion in 2019 and is expected to reach US$ 38.2 billion by 2030 at … We estimate the total Creator Economy market size to be around $104.2 Billion and on par with a substantial growth trajectory similar to the Gig Economy. That’s a future valuation of TRILLIONS of dollars. 72% of Creators prefer Instagram and identify it as their primary content platform. With an estimated $104.2 billion market size, the Creator Economy is not slowing down. According to futurist (and Long Now board member) Paul Saffo, the "new economy” anticipated in the late 01990s is arriving late and in utterly unexpected ways. The creator economy is the class of businesses centered around 50 million+ independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to … Serfing the web. But this list serves as a starting point for startups to more accurately track the performance and health of their businesses. Collectively, these creators earned $6.8 billion that year. … SAN DIEGO, May 18, 2021 /PRNewswire/ -- Koji, the world's most powerful Link in Bio tool for the Creator Economy, today announces the launch of its newest Link in Bio feature, Shoutout. The creator economy answers the growing demand that many people are looking for: easily accessible expertise, experiences, and communities. India’s creator economy is open, diverse and vibrant as online platforms becoming the refuge away from home for many in the past 18 months. 72% of Creators prefer Instagram and identify it as their primary content platform. Broadly speaking, the creator economy represents social media influencers and creators who monetize their content online – from fashion bloggers to live-streaming gamers – and the companies built around these creators. In the US 29% kids wannabe a YouTube star and only 11% an astronaut. On Patreon, only 2% of creators made the federal minimum wage of $1,160 per month in 2017. The new rules of the “creator economy”. Published by Statista Research Department , Oct 14, 2021. Today, the total size of the creator economy is estimated to be over $100 billion and 50 million people worldwide consider themselves creators. The pandemic has also highlighted that there is a strong demand, good money, and sustainability in the creator economy. More than 50 million people globally consider themselves content creators, and the market size has grown to well over $104 billion. Creators’ market size: a top-down estimate. Of these, 46.7 million think themselves to be amateurs, with two million-plus considering themselves to be professional creators, earning enough from their passion to consider it their full-time income. The creator economy is an economy built around highly motivated, creative, and skilled individuals that have started their own brand, business, or community utilizing a digital platform to share their work. They have to aggregate various editing tools, disparate revenue sources, back-end platforms, and more on their own. The creator economy market map is also quickly expanding as influencers and content creators start tapping into more niche markets. The sharing economy is set to reach $335 billion by 2025. 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